Today I’m talking about creating a content strategy, or “sticky web” of content, that will help build both authority and more affiliate sales!
Do you want to know the biggest mistakes bloggers make with affiliate marketing?
They have no strategy. They make a blog post, throw up a few links and wait to see what happens. Then after no clicks and no sales, they finally ask…
Why am I not making money with my affiliate links??
It’s all in the strategy my friend.
Today, we’re talking about creating a web of interlinked content that will increase your clicks and affiliate income.
This post may contain affiliate links. This means if you use a link and buy a product, we may earn a small commission at no cost you. You can read our full disclosure here.
This is actually a topic that Michelle Shrouders talks about in her course Making Sense of Affiliate Marketing.
This girl earns over $50,000 in affiliate income every single month! And her course is amazing.
It’s what helped me start making my first $200 with Amazon links alone in only a few months of blogging!
How the Affiliate Marketing Web Makes You More Money
The truth about affiliate marketing is that unless you have an absurd amount of traffic flocking to your site, your marketing strategy has to be on point if you want to make any money.
This means each post you make, each call to action, has to have a purpose.
It also means that the product you’re promoting has to be useful for your readers and (most importantly) you have to build trust between you and your audience. (<— By the way, this is a big thing things Michelle emphasizes in her course!)
Read my full review of making sense of affiliate marketing here.
One strategy that works well is creating a web of content based solely around one affiliate product.
This means creating lots of relevant, tied together and helpful posts that all lead to one call of action…. to buy whatever it is you are promoting that will also help fix your reader’s problem!
When done right, this web serves multiple purposes.
- It will increase your pageviews
- Show that you are an authority on the subject (This is part of that trust building I mentioned.)
- Help your readers understand why this product is so useful and why they need it to fix their problem!
Affiliate Marketing Content Planning: Crafting Your Web
To create an affiliate web that works, decide on what product you love and want to promote. My favorite example that I refer to often, is cloth diapers.
So, let’s say you have an affiliate link to a cloth diapering company that you love. One thing you can do is to go back to any post you’ve written that has the words “cloth diaper” in them and add your affiliate link.
This is a more obvious way to use your affiliate links, but those links are unlikely to get very many clicks, and they probably won’t make you any real money.
Instead, let’s create a web of content about cloth diapers. And not just any old random posts about cloth diapers. No, this should be done strategically and well thought out.
You want to brainstorm a list of top converting content that all relates to your main affiliate link.
Let’s take a look at a few things to consider when creating your content web.
When creating your content think about user intent. This means if someone is searching for a particular phrase in google, what is their intent using that phrase.
For example, if someone searches “what is the best cloth diaper brand?”
It’s pretty safe to assume they are in the market to buy cloth diapers. They want to know which brand they should get, and are hoping to find a useful article to help guide them to the best product.
So, a post all about “The best cloth diapers to buy” would be something they would find useful.
This post should go onto your list of content to create.
If someone where to search for “how to wash cloth diapers” there’s a good chance they already purchased cloth diapers and are not in the market to buy cloth diapers.
So you would expect this post to be less likely to convert in affiliate sales for your product. (Although it may be a great place to promote a cleanser you love.)
It could also help demonstrate your authority in the cloth diaper arena of blogging.
Another big thing to consider when brainstorming your web of content is their potential to interlink.
You want to be able to link to your other posts on the same subject within those posts. Of course, they won’t all flow naturally, but you should be able to easily link 1 or 2 of your other posts that promote the same product.
This will help your reader stay on your site, and follow and journey through your posts.
I’ll demonstrate further in just a few moments.
To really be successful with your affiliate marketing strategy, you’ll want to show you’re an authority on the subject.
Your audience wants to know that you know and understand the product and that you are an expert on the subject.
This will give your readers a reason to trust your opinion.
To do this well, you’ll need a few epic pieces of content (well research, long and very helpful) that will act as your pillar to your affiliate marketing product.
In addition to looking like an authority to your audience, you want to be an authority to Google. Your epic content is what will get shared and linked too, and will rank higher in google than shorter, non-epic posts.
From here you can link your other related posts that aren’t so epic, but still useful content to give them some of this “Google juice.”
Here is an example of a sticky affiliate marketing web.
The diagram above shows a great content web to help you promote cloth diapers.
By focusing on so much related content, you demonstrate the following:
- You have experience and knowledge in this area.
- You are an authority over the topic
- You are making it easy for your readers to continue finding great content on the subject, all while staying on your site and increasing your affiliate sales!
Of course, there are other factors that go into this. Working on social media promotion and SEO are important to get actual traffic to the pages.
But crafting content in the way above will improve your SEO naturally and will be helpful to your content strategy over time.
A good content strategy will help make you an affiliate marketing ninja! Try coming up with your content plan based around one of your favorite products and see what type of strategy you can come up with!